The tool looks at search engine results pages and finds which keywords belong together. I also like Semrush’s topic insights (available in the Organic Research tool). This helps me understand how competitors structure their content, and what topics drive the most traffic to their sites. I use Semrush’s Advertising Research tool to see where competitors are investing in search ads.
Tackle large-scale SEO with accuracy and ease
When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent. Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries. Lucky for all the SEO pros out there, that prediction has not yet proved correct. Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics.
Learn SEO from Moz experts — for free.
In fact, the vast majority of sites listed in our results are found and added automatically as we crawl the web. If you’re hungry for more, we have documentation about how Google discovers, crawls, and serves web pages. More than 50 SEO Tools to keep track of your SEO issues and help to improve the visibility of a website in search engines. If you don’t have an SEO strategy you’re losing tonnes of traffic. Learn why your business needs SEO and how to hire the right expert for the job. A good content calendar keeps you posting regularly, prepares you for events and promotions, and helps your team work together.
- Crawling and indexing are the foundational steps in the search engine process.
- Here’s an example of some original research by Design Bundles that generated backlinks.
- But that traffic is very valuable because it’s all super bottom-of-funnel traffic to software products.
- Dedicate some time to brainstorming all the various ways you can attract inbound links.
Scour LinkedIn for Contributors to Massive Publications
You could also use Google Search Console to see when multiple pages rank for the exact keywords. Sometimes it’s due to confusing site navigation, misleading headlines or links, excessive ads, or even simple mistakes where visitors click on a link or button by accident. It often represents users’ first impressions of your site or even your entire brand. For that reason alone, it’s essential to consider when selecting your site’s domain name. Kinsta also offers Edge Caching to our customers as a powerful way to cut the time needed to serve cached WordPress HTML in half.
Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for. SEOquake can sometimes lead to a crowded SERP because of the amount of data it shows. Especially when you only need to check basic things like metadata, content structure, and word count. This lets me see not just technical SEO data, but also how users interact with my pages and how they perform in search—all in one place. But one key difference is that GSC only shows you one account at a time.
What makes Secret so cool is how great the web design is, that they have a premium membership program, and that they are able to compete with similar keywords to that of G2. For example, if I start searching “roofing companies…” near me comes up. And if I search for it, SEO Anomaly we can see all the options that are local to me (New York City).